At the elegant pre-launch of the NEO Royal Executive Club (NREC) in Dubai, we had the honor of hosting Mr. Joe Osawaye, entrepreneur, philanthropist, and Chief Inspiration Officer of the KIZA Group—a Pan-African lifestyle brand rooted in authentic cultural expression through fine dining, fashion, and real estate.

In a captivating exchange with the NREC team, Mr. Osawaye outlined his mission:

“To tell the story of Africa through sight, sound, and taste.”

From music and cuisine to fashion and design, Mr. Osawaye’s vision is clear: bring the richness, originality, and beauty of Africa to the world. The KIZA Group, with its three verticals—KIZA Restaurant, KIZA Realtors, and KIZA Bespoke—serves as a vehicle for this purpose-driven global engagement.

Having spent over 12 years building bridges between Africa and the Middle East, Mr. Osawaye shared how vital it is to change narratives and expand visibility:

“There’s still so much the world hasn’t seen. Africa isn’t the ‘dark continent’—it’s the final frontier of culture, creativity, and opportunity.”

As for the value of NREC, Mr. Osawaye was crystal clear:

“The biggest asset of any club is its people. And tonight, I’ve seen quality. Your network defines your net worth—this is where real relationships begin.”

His insights resonate deeply with the mission of the NEO Royal Executive Club: to connect bold leaders, amplify purpose-driven impact, and cultivate a network of visionary changemakers from across the globe.

📽️ Watch the full interview with Mr. Joe Osawaye